The Goonlivet

THE GOONLIVET

An April change of season was brought in by a change in the rules of whiskey: The Goonlivet - a revolutionary concept of delivering a fine 12yo single malt in a convenient 1.5L box and bag format fit for any ocasion.

Client: Pernod Ricard

Global Marketing Director: Eric Thomson
Head of Marketing: Belinda Sanderson
Senior Brand Manager: Kristy Surace
Brand Manager: Josh Inbari

Creative Agency: Emotive
Founder and CEO: Simon Joyce
Creative Directors: Rupert Taylor and Paul Sharp
Strategy Director: Michael Hogg
Business Director: Alison Daly
Senior producer: Aja Sandoval

Music Production: Electric Sheep
Music Composer: Declan Harsent
Mix: Georgia Collins
Executive Producer: Kate Stenhouse